There are several strategies and components that work together to create an effective garage door marketing campaign. It’s important to diversify your marketing across multiple platforms and channels, as you never want to put all of your eggs in one basket.

If a particular traffic source slows down or suddenly stops all together, you want to have other sources of garage door leads pushing traffic so your website traffic doesn’t suffer an abrupt drop-off.

With that being said, there are always going to be top-tier garage door marketing strategies that simply out-perform the others, and knowing what these are will help you prioritize in terms of long-term growth potential.

We are going to discuss the top strategies to attract traffic from Google — both paid and organic — and how to maximize the number of leads and sales converted from those traffic sources.

Knowing how to attract the most qualified website traffic, as well as how to convert that traffic, are the two most important factors when marketing your garage door business online.

We will discuss paid garage door Google Ads, local SEO for garage door leads and how to attract garage door Google reviews. Together, these top three garage door marketing strategies can help you experience rapid business growth.

1. Launch a Google Ads Campaign

One of the fastest and most effective garage door advertising channels is Google Ads. While organic traffic from Google is appealing, it’s important to understand that SEO (search engine optimization) takes time. It’s a long-term strategy, whereas Google Ads can generate qualified garage door leads instantly.

There are three main garage door PPC offerings, each with different advantages that require separate approaches. When combined together they can help your garage door business generate a steady flow of inbound leads.

Google Local Service Ads

Google local service ads can instantly put you in touch with local customers looking for a garage door specialist — there isn’t a faster way available to generate leads for a garage door business. They are designed to connect a warm lead to your business right away, without that lead having to interact with your website beforehand.

They are similar to standard garage door PPC ads, in the sense that they put your business at the very top of the Google search results, but when the consumer clicks on the ad they are not redirected to your website. Instead, they are given two options — submit a request for more information, which generates an instant lead, or be connected with your business via a phone call.

Standard PPC drives qualified traffic to your website, but not every visitor is going to call your business or submit a form. With local service ads, every click has a high probability of converting into a lead.

These are very effective when you target mobile users — they already have their phone in-hand, so getting them to commit to a phone conversation on the spot isn’t as difficult. You can manage all of your inbound leads and calls via Google’s app, allowing you to field new leads while on the go or on the job site.

As a qualified business, you can also extend Google Guaranteed, which protects the consumer for all services they hire you for. It’s an added incentive that Google offers its local business advertisers, designed to help convert more of your leads into paying customers.

Google PPC (Pay-Per-Click)

Standard pay-per-click ads allow you to bid on specific garage door keywords, setting a maximum CPC (cost-per-click) you are willing to pay for each visitor. When designing your garage door PPC budget you need to take into account the average position you are likely to show up in for your max bid and the potential search volume each keyword possesses.

PPC requires a lot of testing — from keywords to the destination landing page — you have to be prepared to push enough traffic and generate enough measurable data to effectively analyze and optimize the campaign.

By testing different landing page layouts, offers and calls-to-action, you will be able to optimize your garage door PPC campaign, driving down your lead acquisition cost to your ideal target goal.

From there, you will then want to identify the keywords and offers that produce the leads that have the highest closing ratio in terms of paying garage door customers. Those are the keywords you can then bid more aggressively on and the offers that you will want to drive the most traffic to.

Google Display Network (GDN)

Have you ever visited one of your favorite websites and the ads being show to you are from a website that you were just on? Or for a product you were recently viewing online? That is referred to as re-marketing, and the Google Display Network (GDN) allows you to re-market your garage door offer to those that have previously clicked on your PPC ads and/or visited your website.

It’s a highly effective form of garage door marketing, because it allows you to target previous visitors based on specific pages they were on. For example, if someone was on your page that discusses garage door replacement, you can then re-market them with an ad that offers a free garage door replacement quote.

Not every visitor that lands on your garage door website is going to convert into a lead during that first visit. Often times it takes multiple interactions before the relationship is established to the point where the consumer is ready to call your business or submit a quote request.

The GDN is part of a complete Google Ads campaign — you wouldn’t run garage door ads across the GDN that weren’t part of a re-marketing effort. It starts with PPC ads and local service ads — Google Display Network ads are then introduced to help reel in prospects that didn’t convert the first or second time.

2. Optimize Your Google My Business Profile for Local Search

Your Google My Business profile contains information that Google’s local search algorithm pulls from when determining what local businesses show up for specific search queries, and in what position they are displayed in the Google Maps results.

Being found in these results is extremely important, and a fully optimized Google My Business profile will help you maximize your online visibility when local consumers are searching location-specific keywords related to the garage door services your business provides.

Basic contact information, like address and phone number, needs to be accurate and formatted the same way as it is on all of your other local business profiles, as well as on your website’s contact page.

Little things like inconsistent phone numbers or an office suite address that isn’t 100% consistent, can impact your organic visibility. Having “Suite 500” on some listings and then “Ste 500” or “#500” on others can cause problems.

A description that is written specifically for local optimization is key as well. One of the first things we do when working with a new garage door marketing client is to perform a full re-build of the Google My Business profile, optimizing it for maximum local search reach.

3. Attract Google Reviews Consistently

Garage door Google reviews have a positive impact on your local SEO and they also help you generate more garage door leads. When a potential customer comes in contact with your business — either landing on your Google My Business profile from an organic search or via a PPC ad — they will then perform additional due diligence.

Nobody buys anything these days — products or a services — without first looking at online reviews. You need to make sure your business has several quality reviews and is constantly adding new ones.

While a review that is nine-months old is great, one less than 30-days old will have a greater impact. Recent reviews call help push a potential customer to convert, simply because they feel confident in your ability based solely on the Google reviews they read.

There are many ways to consistently attract garage door Google reviews, ensuring that your potential leads always have new fresh reviews to read. The more reviews you are able to attract, the more trust you will build with consumers, and the better your local search campaign will perform.

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