Want to know what garage door marketing strategies can help your business grow at an extremely fast rate? We are the top garage door marketing agency for a reason. Creating custom campaigns for our clients that result in more sales and increased revenue is what has made us the leader in this industry.

We know you don’t have time to plan out and manage a wide variety of campaigns, but we still think it’s important that you have a basic understanding of the fundamental strategies we focus on when marketing your garage door business on Google.

When you hire our garage door marketing agency we want you to consider us a partner in your success. Our goal is to create a long-term relationship, acting as the marketing arm of your business responsible for driving a consistent flow of interest and leads that convert into paying customers.

The goal is always growth and scaling, and with the amount of available traffic on Google, there is no ceiling as to how far we can help your garage door business grow. Take a look at the four garage door marketing tips below to get a sense of what kind of strategies to accept when you hire our agency to drive website traffic, phone calls, leads, and sales for your business.

1. Garage Door SEO: Google My Business & Website Optimization

There are two components of garage door SEO; Google My Business profile optimization and the optimization of your garage door website. Each serves a distinct purpose and requires a different approach to reach the top of the search results.

Google Maps results are the first organic results in the local search results. These are right under the paid results that occupy the first few listings, and they feature a list of business names next to a map.

Each listing has its average star rating next to their name, as well as the total number of Google reviews that have been left by previous customers. Clicking on the listing will expand it, revealing more detailed information about the business, including full contact information.

From here, a consumer can click-through to the listed website or contact the business directly. On a mobile device, a consumer can click-to-call the business or get instant directions to the business. To show up at the top of the Google Maps results, your profile must be complete and its description must be optimized for the local keywords relevant to your garage door services and the local areas that you service. Reviews come into play as well, and we touch on those next below.

Below the Maps results are the standard organic results, and this is where we can get your main website to show up for more specific searches. We refer to these as long-tail keywords, and an example of this would be “garage door motor repair in Los Angeles.”

We create blog content that is optimized for specific keywords, and when a consumer lands on your blog we have calls-to-action designed to convert that visitor into a lead. Our garage door search engine optimization is very thorough and over time your organic traffic numbers will snowball, helping you generate qualified leads.

2. Increase Garage Door Google Reviews

Ranking on the top of the Google Maps section requires a perfectly optimized Google My Business profile. This is the information hub for all of your business information as it relates to Google services and information.

This is also where a customer will go to leave a review, and the more reviews that you collect, the bigger SEO impact it has on your positioning in the Maps results. Constantly adding new garage door Google reviews sends a signal that your business is active and its customers are happy with the service provided.

Google’s main objective when it comes to its organic search results is to provide its users with the most helpful information about their search query. If a business has little to no reviews or hasn’t received a review in a while Google isn’t going to feel comfortable recommending that business.

We have several proven methods designed to help you attract new garage door Google reviews automatically. A consistent accumulation of new reviews on your Google My Business profile will help maintain solid footing in the results, in addition to helping you creep up towards the top of the Maps.

3. Run Local Services Google AdWords Campaigns for Lead Generation

When fast results are the objective, garage door AdWords campaigns can generate leads for your business the same day we launch the campaign. Google PPC allows you to position your ad at the very top of the search results. The pay-per-click ads are located on the top, above the Google Maps and regular organic listings.

With the right keyword targeting and intelligent bidding, you can attract traffic almost instantly. There are several different PPC ad formats available, but one stands out as the most effective when it comes to garage door local marketing, and that is Local Services ads.

When one of your ads is clicked using this format, the consumer is not sent to your website. Instead, they are given the option to submit a form requesting to be contacted by your business or they can choose to be instantly connected to your business via a direct-connect phone call.

This ends up generating the highest quality garage door company marketing lead available. These customers have a high interest in hiring your business since they asked to speak with you right away.

Google makes it very easy to manage your leads that are generated through its Local Services ads, fielding incoming calls and information requests using a dedicated app. Speed is of the essence when it comes to Local Services ads, so you want to make sure you take the calls on the first attempt and contact inbound leads within minutes of them requesting to be contacted.

4. Audit Your Garage Door Web Design for Performance and Usability

We talked about creating content for your blog and consistently publishing new content to target long-tail keywords. One SEO factor that many ignore is website performance. Your garage door web design must be coded with speed and performance in mind.

This requires a fast-loading mobile responsive design and a very clean optimized coded framework. It’s all about customer experience, and if your content loads quickly and your visitors can easily navigate your pages it will help improve your conversion rates.

Google takes load time and usability into consideration, as its algorithm rewards websites that load in less than two seconds and pass its mobile-friendly test. Far too many businesses will invest a considerable amount of time and money into their garage door SEO only to completely ignore their performance and usability.

If your website needs some technical work to reduce load time and clean up bulky code don’t worry. We have a team of garage door website design experts that can make the changes necessary to ensure your website is operating at the highest level possible.

Final Thoughts

This information should help give you a clear understanding of what an in-depth garage door marketing effort consists of. We utilize a mixture of organic and paid strategies to give you maximum exposure across Google.

With our continued split-testing and optimization we can scale our garage door marketing, driving improved results month-after-month. If you would like to find out more about how these services can help your garage door business experience fast growth, contact us for a complimentary online audit.

Our team of garage door marketing professionals will review your website, look at your current Google My Business profile, and evaluate your current Google AdWords campaign if you are running pay-per-click ads. We will determine what areas need to be the focal points and present you with a proposal designed for quick measurable results.

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